ATTITUDE PURE white toner 135ml

• DIY friendly, professional quality.
• Vegan, cruelty-free and locally produced in the Netherlands.
• Hydrating + nourishing.
• No harsh chemicals – peroxide, PPD, ammonia.
• Pre-lighten your hair with Attitude Ghosted to achieve the best results.
• Do a patch + strand test before colouring.
• To keep your colour as long as possible, use Holyplex hair care.

Pure will have you looking clear as the driven snow! This toner removes yellow undertones from pre-bleached hair that’s at least at level 9 (light blonde), to make it appear platinum blonde.

Step 1: BLEACH IT
Before using Attitude Hair Dye, we recommend bleaching your hair. This opens your hair cuticles and takes out your pigment, so your dye can enter the cortex of your hair and stay longer. Attitude Ghosted is the perfect way to prepare your hair before dyeing! Use the Ghosted Bleach Kit in Volume 20, 30 or 40, and watch your natural shade fade away like a spectre into the night! The lighter your hair, the more accurate your new colour will be. After 15-30 minutes, wash the bleach out with a ph-neutral shampoo, then towel-dry your hair.

Step 2: DYE IT
Now that you have a blank canvas, you’re ready for Attitude Hair Dye! Apply vaseline around your hairline to prevent staining, then apply the colour of your choice, using gloves and a hair dye brush. Wear an old shirt, as the dye may stain your clothing. Allow to absorb for a minimum of 15-30 minutes before rinsing out thoroughly with cold/lukewarm water until the water runs clear. For ultimate absorption, we recommend not washing your hair for two days after dyeing.

Step 3: CARE FOR IT
Your colour will fade with each wash, and that’s where our Holyplex Hair Care line comes in! Holyplex is specifically developed for hair that’s been dyed in bright colours. Consisting of a plant-based shampoo, conditioning mask and finishing spray, Holyplex repairs and nourishes your hair after bleaching and dyeing. We always recommend using Holyplex with Attitude Hair Dye to make sure your coloured hair stays bright, healthy and silky smooth.

Retail price €: 11,97

88,67 €/L

Volume/weight/quantity: 135ml

Barcode: 7106612300828

Manufacturer:
Attitude Holland v.o.f.
Energiestraat 4e
Netherlands – 1135 GD – Edam
hey@attitudehairdye.com

INGREDIENTS: AQUA, CETEARYL ALCOHOL, DISTEAROYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, CETEARETH-20, CITRIC ACID, ACID VIOLET 43, PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, PROPYLPARABEN

FOR PROFESSIONAL USE ONLY